Bracken Darrell

Logitech CEO

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What Is the Best Advice You've Ever Received?

Before I started this job, I got a brilliant piece of advice. I asked a guy named Sammy Segal, and I won't tell you everything he said, but he gave me some good advice, really…

Running Time: 0:47

How Do You Manage People Remotely?

I still think the face-to-face meeting, the handshake, the high five that's physical is so valuable but I think on top of that, all the video that could come on top of that, is a…

Running Time: 0:33

How Do You Prioritize Your To-Do List?

I start with my plan for the year, which is I cover seven areas of my life, sometimes eight. I have goals that go down underneath that and I track it all on a spreadsheet…

Running Time: 0:25

What's the Biggest Mistake New Bosses Make?

One of the big mistakes new managers make is they have a tendency to step way back and say wow, I'm supposed to empower people, that's my new job. No, it's not. Your new job…

Running Time: 0:15

What Is Your Idea of Work-Life Balance?

I don't know what work-life balance is. I never have totally understood how to think about that like most of us. But I have this view that it's all sort of one thing, one continuous…

Running Time: 0:23

What Is Your Favorite Motivational Quote?

There are so many quotes on persistence, so I'll pull one out of the air. You know, "success is really just the result of good persistence" normally. And the best story of persistence I have ever…

Running Time: 0:52

How Do You Make Meetings More Effective?

Big meetings are not an incredibly effective way to do anything except communicate. And effective meetings are meetings that get to the point. And so I usually try to get straight to the point. I…

Running Time: 0:30

What Book Changed Your Life?

Seeing Is Forgetting the Name of the Thing One Sees, it's about Robert Irwin, who's a contemporary artist. He's 28 years old, he's already a great artist. He's had quite a bit of success. He's…

Running Time: 1:05

Tell Us About a Mistake You Made and What You Learned

When I was at Procter & Gamble, early in my career, I was young like most of you, now I'm not, I got moved on two months before the launch of a product called Ivory…

Running Time: 1:11

How Do You Overcome Indecision?

One thing I wish I had learned a long time ago is how valuable sleep is. Not just to be healthy, but to make decisions. If you sleep on a decision overnight, it's shocking how…

Running Time: 0:29

"Joined Logitech as president in April 2012"

As president and chief executive officer of Logitech, Bracken P. Darrell is responsible for Logitech’s strategy for growth and profitability, for the vision for the brand as well as for the company’s operations. Mr. Darrell joined Logitech as president in April 2012, and assumed the role of chief executive officer in January 2013.

Mr. Darrell brings to Logitech more than twenty years of experience in business management and brand management in successful global consumer companies, including Whirlpool, Procter & Gamble and General Electric. His broad executive management experience has spanned manufacturing, supply chain, product innovation, consumer services and marketing – targeting customers in mature and emerging markets. He has led growth and reinvention for iconic brands such as Old Spice, Gillette, Braun, KitchenAid and Whirlpool.

Prior to joining Logitech, Mr. Darrell was executive vice president of Whirlpool Corporation and president of Whirlpool EMEA, where he guided the company through the economic downturn of 2008. Previously, Mr. Darrell was with Procter & Gamble, most recently as the president of Braun, the home appliance business. In addition to a total of twelve years with Procter & Gamble – in executive management positions as well as earlier years in brand management – Mr. Darrell served with General Electric Company for five years, most recently as the general manager of Consumer Home Service. Mr. Darrell began his career with Arthur Anderson and then PepsiCo.

Bracken Darrell holds an M.B.A. degree from Harvard Business School and a B.A. degree in English from Hendrix College in Arkansas.