Earvin "Magic" Johnson

Magic Johnson Enterprises Chairman & CEO

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What Advice Would You Give a First-Time Manager?

Earvin "Magic" Johnson: I would say to them, always over-prepare and always be ready. And it's very important to stay on top of your game. Also, stay on top of where the world is going,…

Running Time: 1:34

Earvin “Magic” Johnson: Who Do You Admire and Why?

Michael Ovitz actually changed my life. He was the biggest Hollywood agent at that time. He's the one who said, "Come on, I'm going to introduce you to Bloomberg, I'm going to introduce you..." you…

Running Time: 1:15

What Do You Wish For Your Child That You Didn’t Get?

We're in such a technology world, and I think just to be up on technology and be up on science and math—and not be afraid to see the world. That's what I really want for…

Running Time: 0:44

How Do You Fire Someone?

If you know them, you'll know how to let them go. Look, if you're on different pages, and they have hidden agendas, or they have their own agenda, or they're saying, "Hey, maybe this is…

Running Time: 1:30

Are Entrepreneurs Born or Can They Be Made?

I think it's both. I think that you're born with some of your instincts and traits that you have. I was born with the fact that I was a hard worker and that I'm disciplined,…

Running Time: 1:21

Was There a Moment You Realized You Made It?

I think the moment I knew I made it to the NBA is when they called my name and the Lakers gave me my jersey. And still, I worked just as hard as if I…

Running Time: 1:07

How Much of Your Career Has Been Planned and How Much Has It Been Left up to Chance?

100% has been planned. I've always wanted to play in the NBA. I was working every day on that court to reach my goal and dream. I was really looking forward to that, and I…

Running Time: 1:16

How Are Millennials Different From Previous Generations Entering the Workforce?

Earvin "Magic" Johnson: Millennials are different from how we grew up. It's really not about color, it's just about you as a person. I really love that about young people. We had to worry about,…

Running Time: 1:11

Earvin “Magic” Johnson: What Rituals Do You Perform Before a Stressful Task?

You should always be still in the morning to gather your thoughts and get ready for your day. And whether you take that with your coffee, whether you take that when you're shaving, or when…

Running Time: 1:01

What Do You Do When You Hit a Wall?

Anything in life that you want, you're going to have to work for it. You've got to be the best. But think outside the box. When I first started, and I said I was going to be invested…

Running Time: 0:57

What Happened to You as a Child That Changed Your Life?

I would say, what happened to me, my father...I'm from Michigan, Lansing, Michigan, and my father had three jobs. During the school year, we would pick up people's trash, that was one of the...He had…

Running Time: 1:58

Earvin “Magic” Johnson: Tell Us About a Mistake You Made and What You Learned

When I first was signed, I signed my Laker contract, all the basketball shoe companies came to recruit me to sign with them. So Converse had this much money, Adidas had this much money. But…

Running Time: 2:08

What’s Your Power Food?

For me, it's really a green drink and protein shake. That's power food for me in the morning. I love to have a protein shake with blueberries and the whey protein and energy immunity vitamin,…

Running Time: 1:03

What’s Your Morning Routine?

I'm up at every morning about 4:00, 4:30. I'm in the gym from, well, let's just say five, five to six, I do weights. From six to seven I do cardio. And then I'm in…

Running Time: 0:37

What’s the Hardest Part About Being a CEO?

I think really the hardest part is first, what do you want your brand to stand for? What's the values of your company? And then making sure that you hire the right people and you…

Running Time: 1:11

How Do You Manage Difficult People and Turn Them Into Team Players?

How I manage difficult people is really easy. I just bring them in to me, and I pat them on the back, and that brings them in, and you keep bringing them in. Pretty soon,…

Running Time: 1:36

"Dedicated his life to HIV/AIDS awareness after retiring from the NBA"

Earvin “Magic” Johnson is the Chairman and Chief Executive Officer of Magic Johnson Enterprises, an investment conglomerate valued at an estimated $1 billion dollars. Since retiring from the NBA over 20 years ago, the legendary basketball star has morphed into a business powerhouse who has dedicated his life to leaving a positive impact in underserved urban communities. Having left the basketball court for the boardroom, Magic parlayed the skills and tenacity he acquired on the court into a winning formula for successful business ventures.

For the last two decades Magic has consistently turned heads with his unprecedented partnerships. In his early years as an entrepreneur, he forged an alliance with Sony Pictures to develop Magic Johnson Theatres. In 1998, he teamed with Starbucks to become the only franchisee in the history of the company, acquiring and eventually selling 125 stores in a lucrative move which further solidified his position in the business world. Both ventures served as catalysts for redevelopment in urban communities, and are widely recognized as the corporate blueprint for engagement and success with urban consumers across America.

Still a commanding presence in the sports world, he made history in 2012 when he became co-owner of the Los Angeles Dodgers, a Major League Baseball franchise that was purchased for an astronomical $2 billion dollars. It was the highest purchase price for any professional sports team at the time. He also co-owns the Los Angeles Sparks of the WNBA and Major League Soccer’s Los Angeles Football Club.

Magic continues to expand his influence through a number of other investments. He currently has controlling interests in EquiTrust, a $14 billion financial services company, ASPiRE, an African-American television network, and SodexoMAGIC, a food service and facilities management company.

The Lansing native is constantly evolving and remaining relevant in a dynamic digital age by broadening his scope into infrastructure and technology. Through a newly formed fund, Magic is investing more than $1 billion dollars on infrastructure improvement in the United States. His technology endeavors include the acceptance of a board position with Square, a mobile payment company that supports small businesses and entrepreneurs. Likewise, operating under the philosophy that true success is making others successful, he is also one of the leading investors in a number of minority-owned tech companies that include Jopwell, a diversity and hiring recruiting platform, and Walker & Co Brands, a company that develops health and beauty products for people of color. He is deliberate in his investment strategy to bring positive impact to the community.

Magic also serves as Chairman and Founder of the Magic Johnson Foundation, where his commitment to transform Urban America continues through HIV/AIDS Awareness and Educational Programs. Remaining true to his humble Lansing beginnings, he is unwaveringly dedicated to working with major corporations and partners to bring jobs and high-quality products and services to underserved communities.