Geoff Ramsey

eMarketer Chief Innovation Officer & Co-founder

Read Official Bio

What’s the Most Effective Marketing Technique You Use?

Is PR and that is essentially content marketing. We essentially look for news that's coming out 'cause everybody knows something's brewing with YouTube or Facebook or Yahoo and we make sure that we get appropriate…

Running Time: 0:58

How Do You Come up With Your Best Ideas?

Where do I get my best ideas? Well, it's certainly not at work. I get my best ideas, I happen to be a runner. I enjoy running. I get out there and probably midway through…

Running Time: 1:27

What's the Most Surprising Thing About Being a CEO?

The most surprising thing about being a CEO is how many decisions you have to make. Ultimately a leader's biggest mandate or ask if you will is to make the decisions that have to be…

Running Time: 0:24

What Advice Would You Give a First-Time Manager?

When you become a manager, you have to shift your focus from what am I doing personally, which is what we're used to, to how am I enabling or empowering this other person or persons…

Running Time: 0:40

How Do You Find Great Talent?

Well, everybody talks about talent being so important to a business, but we take it very, very seriously. That means we keep raising the bar for who we bring in to the company. Not just…

Running Time: 1:23

How Do You Manage Your Emails?

Oh my goodness. I don't manage my emails. I know that there's lot of people that have certain times of the day that they look at email and I think that's a fantastic strategy. It…

Running Time: 0:51

What Role Does Data Play in Your Decision-Making Process?

When I started the firm I spent inordinate amounts of time pouring through information, looking at different sources. I like to call it a biodiversity of sources. It's only by looking at different information sources…

Running Time: 0:58

What Is Your Must-Ask Job Interview Question?

I always like to turn the tables in a job interview. I assume that my staff has already gone through and asked all of the litany questions about do you have the right skillsets? Why…

Running Time: 1:06

What Is Your Biggest Time-Saving Trick?

My big tip for people? When you really want to get something done and you want to get it done right, turn off all devices and focus intently on one thing, and maybe you can…

Running Time: 0:45

How Do You Keep Long-Term Employees Motivated?

We make a huge effort in our organization to look at people's strengths, and then if they're really passionate about doing them or maybe they're doing a job that uses some of their strengths but…

Running Time: 1:05

What’s the Most Effective Way to Pitch Your Idea?

You have to have the information or the data, that backs up your case. Over the years, I've spent 17 years in the ad business. I learned the importance of building up a case. You…

Running Time: 1:23

If You Could Write a Letter to Your 21-Year-Old Self What Would You Say?

Oh, my gosh, if I could write a letter to my 21-year-old self, and I've actually visualized this, I would say, Geoff, comma, don't worry it's going to work out. You have ambition. You have…

Running Time: 1:12

What Do You Do When You Hit a Wall?

You know what? We all hit walls. We all hit times where things we just can't get kind of get out of a hole that we're in. I'll never forget in the dot com bus…

Running Time: 0:49

What’s the Most Surprising Thing You’ve Learned About Your Customers?

They're busy. They often don't answer a salesperson's call because they are so busy in meetings, from nine to five and then they've got a four hour backlog of email. And so it's really tough…

Running Time: 0:45

Who Do You Admire and Why?

I admire my wife. She stays at home and we have four children. I get to get accolades all day. I present in front of groups of three or four hundred people. And people come…

Running Time: 0:41

What Makes Your Blood Boil?

People in an organization who squash other people. I can tell you a story of when I was very early on in my career. I was an assistant account executive at a heretofore unnamed advertising…

Running Time: 0:57

What Is the Secret to a Great Co-Founders’ Relationship?

It's really, really important, it's not absolutely necessary but if you're starting a business, if you don't have people who have complimentary skill sets you're running in danger of being a one man show that…

Running Time: 0:46

When Do You Know It's Time to Quit Your Job?

In my early years in advertising I moved I can't even tell you how many times always searching for yes sometimes more money. I was searching for a better culture. You know when it's time…

Running Time: 1:05

How Do You Compete With Rivals?

The only way to compete with rivals is to figure out what you do uniquely well. What is your core competency both as a person and as a company? It's making sure that you're being…

Running Time: 0:38

"Served as CEO of eMarketer for over a decade"

Geoff Ramsey is on the cutting edge of consumer, marketing and media trends in a digital world. Through his dynamic and high-energy keynotes, Geoff consistently wows audiences by weaving together market data and a powerful narrative explaining the critical implications for marketers. As chief innovation officer and co-founder of eMarketer, Geoff has rich insights and a big-picture perspective into all facets of digital and its impact on marketing, business and society.

Geoff has delivered keynote presentations at hundreds of conferences worldwide, including Business Insider’s IGNITION, IAB MIXX, Dmexco, Festival of Media, Association of National

Advertisers (ANA) and The Economist, Geoff has also delivered custom presentations for Fortune 100 corporations including Facebook, Google, Yahoo, Coca-Cola, The Home Depot and American Express. Prior to starting eMarketer, and serving as its CEO for over eleven years, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M, Mars and AT&T.