John Foley

Peloton Founder & CEO

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What’s the Most Surprising Thing You’ve Learned About Your Customers?

I would say the most surprising thing about our customers and about the experience we've created is that the community is such a powerful part of what we've created at Peloton. I knew that we…

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If You Could Write a Letter to Your 21-Year-Old Self What Would You Say?

So if I were to talk to my 21-year-old self, or as it were my 9-year-old son that I talked to about this this morning, it's to really do what you are passionate about. And…

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What’s the Best Way to Get Rid of Office Politics?

Luckily at Peloton we have what’s called a pre-IPO currency, so we all have equity in Peloton. So we are all rowing in one boat towards the same direction and if Peloton becomes a massive…

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What’s the Most Effective Marketing Technique You Use?

Right now, I would say the most effective marketing technique for Peloton is television. That was weird for me because I came from digital. I spent 20 years in consumer internet. So, I would think…

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When Did You Know Your Business Was Validated?

For three years, we got 400, out of 400 venture capitalists we pitched said no. So we got zero venture capital money, so the first hundred checks Peloton came from angel investors, who were just…

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Where Did You Get the Idea for Your Company?

My wife and I have young kids, we wanted to work out, we wanted the boutique instructor-led group fitness feel, the music, the motivation, the instructor, the community, the challenge, that whole thing you would…

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How Do You Help Employees Adapt To Fast Changes?

So at Peloton, we adapt to fast-changing by committing to culture and trying to maintain a dot-com startup, effectively 12 people in a garage feel. And now that we're 450 people, that's become harder. But…

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How Do You Make a Positive First Impression on Your Team?

We do orientations every month now and to be honest, what I do is I'm just myself. I'm transparent, I'm honest, I'm real. I talk about my own shortcomings, the Peloton shortcomings. I try to…

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How Do You Fit Exercise Into Your Day?

That was a softball question, I think, how do you fit exercise into the day. So I did a 30 minute high-intensity interval training on a Peloton bike in my living room in the West…

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How Do You Recruit and Retain a Diverse Workforce?

You have to study best practices. You have to commit to it. You have to talk about it. You have to admit that you're not where you want to be. You have to benchmark against…

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What Do You Do When Team Members Fight?

So at Peloton we don't have it, we have created a culture where there's no politics and the way you do that is you hire non-political people, you hire good people, sweet people, compassionate people…

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What’s the Biggest Mistake When Raising Money?

Something I heard from Steve Schwarzman, who founded Blackstone. You pitch your best, most likely, deep pocketed investors first. And that's a mistake. The answer is, you should pitch a bunch of nobodies, or anybodies,…

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What Is Your Corporate Culture?

We are a very flat organization. We all sit in open office, cliche dot-com startup stuff, and everyone is very equal. Meritocracy, egalitarianism, all this progressive HR stuff that we are deep students of. We…

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What’s an Effective Perk to Attract Top Talent?

So perks is something we care deeply about at Peloton. And I wouldn't say there's one panacea. What I care and what you care about are different. I care about the right IPAs on tap…

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"Avid cyclist & boutique fitness addict"

John Foley is the founder and CEO of Peloton. As an avid cyclist and boutique fitness addict, John leveraged his tech and business experience to create Peloton, a technology company at the nexus of fitness and media. Prior to founding Peloton, John spent six years in manufacturing leadership with Mars Inc. He also served as a President at Barnes&Noble, CEO and Co-founder of, CEO of and an early leader of starting in 1996. When John’s not brainstorming Peloton’s next big innovation, you can find him training for triathlons, at boutique group fitness classes with his wife Jill, or strolling through the West Village with his two children.