Sarah Robb O'Hagan

Flywheel Sports CEO

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When Do You Know It’s Time to Quit Your Job?

For me, I think the answer to that is when you've stopped growing. And we all know when that moments happens, even if we don't want to admit it. We all know when we're feeling…

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Sarah Robb O'Hagan: What’s the Most Important Skill You Use That School Did Not Teach You?

Keynote, Apple's Keynote program, I am the queen of Keynote. I love me a Keynote. I love like, when I am trying to sort of convey my ideas for the future, I'm a very visual…

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How Do You Compete With Rivals?

I fundamentally just don't believe in competing with other people. I just I really believe that as a person you have to play your own game. Like when you get into that game of comparing…

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Sarah Robb O'Hagan: What Do You Hope People Get Out of Listening to Your Answers?

What I would hope people watching this would get out of it is just a real courage and confidence to be yourself every day, to take risks, don't worry about the failures that might come…

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What Is the Best Advice You’ve Ever Received?

One of my greatest friends who I interviewed for my book, Gordon Thompson, he made this great statement to me. He said, the hardest thing in the world is to take a bet on yourself…

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Sarah Robb O'Hagan: What Was the Worst Advice Someone Gave You?

I think probably along the way there have been a few times where people said you absolutely should not take that job or take that opportunity, and I did it anyway, and it was definitely…

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Sarah Robb O'Hagan: What Do You Splurge on in Your Business That’s Worth It?

I splurge on off-sites, I love me a good off-site. Like I just think it's the most important times of really bring the team together to enable them to have fun together, to dream and…

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How Do You Manage Your Emails?

So I'm one of these people, I stay on top of it. Like every day, I happen to be a commuter, so I ride the train back and forth every day, and that is my…

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Sarah Robb O'Hagan: How Do You Build a Strong Personal Brand?

Instead of thinking about building a personal brand, I just think people should be authentically themselves. And do what you want in the universe that is interesting to you and hopefully is beneficial to the…

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What Is Your Must-Ask Job Interview Question?

My favorite job interview question is tell me about your greatest success in your career, and tell me about your most epic fail, and really go into detail and tell me what you learned from…

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Sarah Robb O'Hagan: How Do You Make One-on-Ones More Effective?

Spend time hearing more about how they are doing, how they're feeling, challenges that they're dealing with, as opposed to the bulleted list of what they're working on. 'Cause that, if you think about it,…

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Sarah Robb O'Hagan: What Is Your Biggest Time-Saving Trick?

Working out, because I truly, truly believe that when you are physically fit and strong, you are so much more productive. It may feel counterintuitive, but starting your day, like I work out every morning…

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Sarah Robb O'Hagan: What’s Your Power Food?

Oatmeal, I have oatmeal pretty much every day, 'cause I think it's just a great way. I typically work out, you know, get on the train, have my coffee, and then I have my oatmeal…

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Sarah Robb O'Hagan: How Do You Fit Exercise Into Your Day?

I think fitting exercise in is all about going to bed at the right time the night before, so I'm very, very disciplined about I know that I need to get at least seven hours…

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Tell Us About a Mistake You Made and What You Learned

I remember actually, this is a funny story when I was at Nike in LA. Years and years ago we were doing a relay running event for consumers to participate in, and we thought it…

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Sarah Robb O'Hagan: How Do You Put Yourself in Your Customer’s Shoes?

Right now, you know, I am the CEO of Flywheel Sports. I am in the studios riding several times a week, hanging out with my customers, talking to them, hearing feedback. I spend also a…

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Sarah Robb O'Hagan: How Do You Talk to Someone About Sensitive Topics Like Personal Hygiene?

I think the truth of the matter is you just have to rip the Band-Aid off and go for it. If it's a sensitive issue and it's affecting their performance, you're there to help them,…

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Sarah Robb O'Hagan: What Rituals Do You Perform Before a Stressful Task?

Definitely going for a run and blasting amazingly good music, like Eminem's Lose Yourself is definitely a good one. It's just like, it's all about making sure you release the stress and the tension and…

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What Was One of the Toughest Moments in Your Life?

Yeah, I've had plenty of tough times in my career. Probably the most profound is what I have like, opened referred to as my canyon of career despair which was in my late 20s when…

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Sarah Robb O'Hagan: What’s the Most Effective Way to Pitch Your Idea?

When I'm pitching a big idea at a meeting, I definitely am very well-prepared. I put a lot of time into building my case. Have I got the data, the facts, everything that I need…

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Sarah Robb O'Hagan: Have You Ever Hit a Glass Ceiling?

Honestly, I can't say I have hit a glass ceiling, because I think in some respects, I'm a little bit naive and haven't ever really thought that there was one there, so I just keep…

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Sarah Robb O'Hagan: What Makes Your Blood Boil?

People who kind of, what's the word I'm looking for. Take their titles, or their, power, I guess, and use it negatively. Like I just get so frustrated with people who are like just because…

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Sarah Robb O'Hagan: Who Do You Admire and Why?

I admire my husband because, it's funny, I'm always the one on TV doing interviews like this, but actually, my husband is a lead parent, and I believe that he is a really, really interesting…

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Sarah Robb O'Hagan: What Did You Stop Doing After Becoming a CEO?

When I became a CEO, I thought to myself I better stop having Friday afternoon disco dance parties and stuff like that. Actually, the truth is that you should still be yourself, and you should…

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"Served as president of Gatorade and Equinox"

Executive, activist and entrepreneur, Sarah Robb O’Hagan has been described by the media as everything from “Superwoman undercover” to the “Pied Piper of Potential.” She is a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom, and has been named one of Forbes' “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business.”

As Chief Executive Officer of the fast growing indoor cycling company Flywheel Sports she is currently leading the transformation of the business through digital content and services. Prior to this role, Sarah became an internationally recognized re-inventor of brands, having served as global president of the $5Bn sports brand Gatorade, where she successfully led the business through a major repositioning and business turnaround, and global president of the luxury fitness company Equinox, where she reinvented the offering through a significant technology transformation.

Sarah has also founded a movement she calls Extreme Living. Provoked by the cultural shift that gave us kids with shelves of participation trophies, unfounded expectations in the workplace and tragically suppressed potential, she has created a manifesto for change. Her book, EXTREMEYOU, to be published by HarperCollins in April 2017, provides people of all ages with the tools and support to discover their most exploitable traits, take big risks, deal with big failures and kick ass all the way to success. It is an inspiring and fiercely practical roadmap for individuals, teams and businesses who want to get the most out of their own unique capabilities.

Sarah’s career journey has led her through some of the world’s most iconic brands. Her early successes included the breakthrough marketing campaign she led for Virgin Atlantic Airways in collaboration with the Austin Powers movie, in which she rebranded the airline “Virgin Shaglantic” and turned a 747 into an international flying showcase. Later, Sarah transitioned to the sports industry, where she was a key member of the Nike team that launched the game-changing innovation Nike Plus in collaboration with Apple. What Makes Sarah more proud, however, are her self-proclaimed “epic fails,” including back-to-back firings in her mid 20s and a close call with deportation from the USA - a period she fondly refers to as her “canyon of career despair.” The deep learnings of humility, self-awareness and resilience she drew from that time became the basis of her Extreme approach to life, and informed her later successes.

Sarah is a passionate advocate for an active lifestyle and believes the lessons learned from sports and fitness can be applied to improve performance in the workplace. She has served on Hillary Clinton’s US State Department Council to Empower Women and Girls through Sports and as a trustee of Billie Jean King’s Women’s Sports Foundation. She also sits on the board of STRAVA – the social network for athletes. As a proud Kiwi America, Sarah is an active member of the World Class New Zealand Network, she remains committed to helping her birth country’s development, international competitiveness and economic growth.

Throughout her career Sarah has been recognized for her many achievements including being named to the top 40 Under 40 lists by the Sports Business Journal (2009, 2011, and 2012), Sports Goods Business (2010), and Crains Chicago Business (2010). and Ad Age magazine’s “Women to Watch” (2010). In 2014 Sarah was awarded the Sir Peter Blake Trust Award for outstanding leadership and in 2016 she was recognized in her native country with a “World Class New Zealand” award for leadership.

Sarah and her husband, Liam, and sons Sam and Joe and daughter Gabby live in New York. They have a chocolate Labrador named Edmund “Eddie” Hillary.