Steve Ellis

WhoSay CEO

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What's the Smartest Way to Cut Costs?

Look, I hate costs in general, so I try not to incur them in the first place. It's too difficult to answer from a general perspective. It really depends on the business, honestly, and where…

Running Time: 1:15

What’s Your Morning Routine?

Well, unfortunately, I come from a long line of very poor sleepers, so although I have no problem falling asleep, I'm usually awake about 5:30 on a good day. I try to count the fact…

Running Time: 1:02

How Do You Fit a Giraffe in a Fridge?

You'd have to—apart from chopping the giraffe into pieces, which even then might be a tough fit—you'd have to kill the giraffe. You'd have to cut it into small pieces. You'd have to freeze it…

Running Time: 0:22

What Is Your Worst Work Experience?

I signed up to a temp service in England when I was about 18 or 19 years of age. And they sent me to work at the garbage dump. And the first three days was…

Running Time: 1:07

What Is Your Must-Ask Job Interview Question?

I'm a terrible job interviewer. Because I don't really have a master plan. I just try to get a vibe for the people in the conversation. I usually like to swear a little bit in…

Running Time: 1:36

What's the Most Surprising Thing About Being a CEO?

Is dealing, you know and managing people. It's the number one thing you really do. Everyone thinks—I mean, look. We're talking about a couple of companies in a row, relatively speaking, small companies. But over…

Running Time: 0:41

How Do You Find a Needle in a Haystack?

What are needles made of? Can you track them with some kind of technology? I'm not sure. I would hire a hundred thousand people to remove every piece of the hay, and then I would…

Running Time: 0:22

How Do You Keep Morale up Through Tough Times?

I am incredibly funny. I am self-deprecating and constantly critical of my age and baldness, and I try my best to just remind people that, unfortunately or fortunately, we're not saving lives in most of…

Running Time: 0:42

Tell Us About a Mistake You Made and What You Learned

It's mostly mistakes, right? That's the reality of the high-risk nature of starting a business from scratch, which is really a form of self-punishment in many ways. You know, you have to be a little…

Running Time: 1:41

Who Do You Surround Yourself With in Business?

Well, I've been very fortunate on two spectrums. So in this current business, we have a, you know, WhoSay, we have a remarkable set of people and investors involved in the business. You know, I've…

Running Time: 1:22

How Much of Your Career Has Been Planned and How Much Has It Been Left up to Chance?

It has been unplanned completely. From about the age of 16, I worked at trying to be, and trying to get paid to be a musician, believe it or not. I think I might be the…

Running Time: 0:58

Do You Have Any Tips for Managing Millennials?

Well, I'm one of those people who finds it amusing that we consider them, like, an alien group. Like, you know, "Oh, millennials. To advertise to millennials you have to do this, that, and the…

Running Time: 1:02

What Role Does Data Play in Your Decision-Making Process?

You know, one of the great lessons of the modern era is, you know, if it can be measured, it can be improved. And you guys know better than anyone here that data is still…

Running Time: 1:27

What Do You Do When Team Members Fight?

I try to remind people the great quote from the drummer in the Eagles. He said, "The problem in a band occurs when the bass player starts trying to be the singer and the singer…

Running Time: 1:05

If You Were Stranded on a Desert Island, What 3 Things Would You Want With You?

Let's see, what are we down to? I love books more than anything. I like reading everything, really, but like all middle-aged men, which is what I unfortunately am now, I read a lot of…

Running Time: 1:06

"Former full-time rock guitarist"

Steve Ellis is CEO and Founder of WhoSay, the leading celebrity and influencer content marketing company. Steve founded WhoSay in 2010 and oversees company strategy and operations.

Previously, Steve was Founder and CEO of Pump Audio, a music licensing marketplace that connected production and agency buyers in television and advertising with a community of independent musicians. Pump Audio was sold to Getty Images in 2007 and is now the Getty Images Music Division.

Prior to starting Pump, Steve was a full time musician who signed recording contracts with independent and major labels. He came to the US from the UK in 1988 to attend the Wharton School of Business, where he earned a BSC in Economics and Management.